非洲 is bustling with potential for digital streaming services as smartphone adoption accelerates across the continent. Nowhere is this market shift more apparent than in Nigeria – where Jumamo is quickly gaining a loyal following.

This music streaming app from the Swedish company Addstep prides itself on providing both tailored content and a social community for artists and fans. 但吸引了本地内容所有者的兴趣, 用户, 广播电台和尼日利亚音乐产业的其他利益相关者并不是一件容易的事.

"We owe a great deal of our initial success to the support we got in terms of navigating this quite complex market. Business PG电子官方免费下载’s local team opened many doors for us in Nigeria where our platform was completely unknown, 他们帮助我们获得了合作伙伴和投资者的支持,理查德·林德伯格说，联合创始人 & 首席执行官Addstep.

快速进入当地机构

Finding local partners and quickly setting up an entity were two key priorities for Addstep in the Nigerian market. 在PG电子官方免费下载商业部的帮助下, the company could rapidly build a contact network while gaining a deep understanding of the practical steps needed to move forward with the business plan.

The collaboration started with a preliminary market analysis exploring local distribution channels followed by a go-to-market strategy. 在建立地方实体方面, 实际支持包括处理法律协调, 证书的申请和登记, 所有这些都是通过PG电子官方免费下载商务部为PG电子官方免费下载中小企业提供的补贴PG电子游戏实现的.

“PG电子游戏的专家给我们提供了重要的联系方式，并在当地进行了介绍. 他们帮助我们在尼日利亚迅速开展业务, 继续做我们的亲密伙伴. 他们对当地市场的了解和广泛的联系网络是非常宝贵的,理查德·林德伯格继续说道.

Business PG电子官方免费下载’s knowledge of local market conditions and extensive contact network in Nigeria were invaluable. Richard Lindberg，联合创始人 & 首席执行官Addstep

收获PG电子官方免费下载队赛事的好处

Another catalyst for the successful launch of Jumamo were the summits and conferences organised by Business PG电子官方免费下载 and its partner agencies in 团队PG电子官方免费下载. These events included Nordic Nigeria Connect in Lagos and the PG电子官方免费下载-Nigeria Business Forum hosted in Stockholm.

“By attending these promotional events we gained more and more exposure and brand recognition in addition to valuable networking opportunities. 它们是与媒体上的利益相关者接触的完美工具, 音乐和电信行业都聚集在一个地方, 这就产生了伙伴关系, 投资和已完成交易.”

“正是通过其中一次会议，我们认识了Chinedu Chukwuji, the former General Manager of Nigeria's biggest collective management organisation COSON. We are proud to say he is now our Director for 非洲,” adds Richard Lindberg at Addstep.

The results have been more than promising says Mr Chukwuji as he continues to develop Jumamo’s local reach. Highlighting Business PG电子官方免费下载’s impact as a bridge between Swedish companies operating in Nigeria and the different facets of the business community, 他的结论是:    

“PG电子游戏从不羞于提供力所能及的帮助. 他们支持的价值怎么强调都不过分. It is very good to know that we can always count on their extensive contact network and knowledge whenever the need arises.”

 

挑战

Addstep wanted to capture the rising potential for music streaming in Nigeria but had limited understanding of local market conditions and lacked a physical business presence.

解决方案

PG电子游戏的当地团队提供了分析, 一项进入市场的战略和实地的实际援助. This encompassed everything from company incorporation and obtaining licenses to legal and business development support.

结果

当地公司雇佣当地员工, Addstep的流媒体应用Jumamo迅速成功推出. Business PG电子官方免费下载’s continuous support meant that several agreements could be secured with stakeholders in Nigeria’s music industry, 从艺术家, 唱片公司和广播电台到广告公司.

 

关于ADDSTEP

Addstep runs a music streaming application, Jumamo, tailored to consumers in 非洲n markets. 该平台以多样化的Afrobeat音乐组合为特色, 嘻哈, 雷鬼音乐, 福音, 以及其他类型. All royalties and payments are shared with the musicians and the app provides a forum for interaction between artists and fans.